The branding of NTU's School of Art Design and Media's annual Visual Communications exhibition show in 2020 was a collaboration amongst the workshop workstudies (Louisa Lek, Celia Yew, Desiree Ong and I).
THE DIGITAL AGE
This is the digital age: the age of the internet, of social media, of digital platforms and tools. Pen and paper are traded for iPads and Apple Pencils. Adobe softwares accelerating the workflow and pushing the boundaries of what is possible in graphic design. For years, we have been transitioning onto digital platforms. Now, even more so with the Covid-19 pandemic, shifting many more aspects of our lives online. This concept serves as a reflection of the current state of our lives, reflecting our dependence on technology, digital platforms, and tools, and paying homage to the third space of which allows us to do the things we do.
PIECE BY PIECE, WE REBUILD OURSELVES
This year has been a rollercoaster ride for many of us. From the Covid-19 pandemic to many tense international situations and unfortunate deaths. With Singapore slowly opening up again, it is time for us to slowly rebuild our lives, to get used to these lifestyle changes and practices, and what is now deemed as the new normal. This concept serves to acknowledge the turbulence that we have experienced through the course of the year but also as encouragement to continue moving forward and onward to better things.
Deliverables of the exhibition included an A0 posters, multiple A3 posters, wayfinding and course descriptions. They were created to give the show a cohesive theme and attract mostly freshmen to have a look at seniors' works to gain a better understanding of the visual communications pathway in ADM.